14 April 2015

Mitsubishi’s Intriguing Optical Illusion Ads Will Play Tricks On Your Eyes

[Click here to view the video in this article]

Mitsubishi Motors has unveiled a series of intriguing ads featuring optical illusions that will confuse and trick your eyes.

Each ad revolves around its respective car’s unique selling point, and features art installations specially built by GoodEgg director Bugsy. Impressively, the effects were created in-camera.

Agency Golley Slater was behind the ads, which will air on UK television broadcaster Channel 4 as part of a documentary series the Japanese automobile company is sponsoring.

Check out the spots below.

[via LBBOnline, videos via Vimeo]