This visually playful ad campaign, titled ‘It's What's Inside’, shows mysterious miniature doorways that have been cut into different foods.
Created by Ogilvy & Mather New York and Ars Thanea for DuPont Nutrition & Health, the series features small doorways into interesting places like a castle made of whole-grain bread, or a circus tent made of dim sum.
The various doors are to highlight that it is useful to know the ingredients that go inside various foods.
Scroll down for more of these whimsical images that will make you see familiar foods differently.
[via Illusion Scene 360, images via Ars Thanea]