3 April 2015

Samsung Helps Alzheimer’s Patients Preserve The Memories Of Their Loved Ones

[Click here to view the video in this article]

To help combat the effects of early stage Alzheimer’s in sufferers, Samsung came up with a solution in the form of a memory stimulation app.

The ‘Backup Memory’ app provides patients with information about their relationship with loved ones, such as notifications, photos or videos, to jog their memories.

Created by Tunisian agency 3SG BBDO, the following video shows how the app helps a young woman keep the memory of her and her mom alive in her dad.

Watch the video below to find out more about this non-medical technology.

[via Adeevee, video via 3SG BBDO]