9 April 2015

Short Film Explores The History Of The Iconic ‘Helvetica’ Typeface

[Click here to view the video in this article]

Seoul-based publication Magazine B explores the history of the iconic typeface, Helvetica.

Although a documentary had previously been released in 2007, this short film by the publication seeks to revisit how and why a font created in 1957 has grown to become one of the world's most ubiquitous typefaces.

The short film also features experts musing about the font's symbolic and design quality and how it is so widely used all over the world.

Watch the short film below, and head over to their website to find out more.

Magazine <B> 35th Issue: Helvetica from Magazine <B> on Vimeo.

[via Hypebeast, screen captures via Vimeo]