To raise awareness of animal poaching in Africa, DDB Mozambique has created a trio of ads showing what the animal logos of famous brands would look like skinned.
The ads feature the Lacoste crocodile, Puma’s leaping cat, and a rhinoceros with its horn shaved off as raw, glistening bodies.
They were unveiled during Mozambique Fashion Week, which has a strict agreement with its designers on the non-usage of illegal animal hide. This is due to the fashion industry’s reputation for using animal skin, which supports the animal poaching trade.
Check out the ads below.
[via Adeevee]