An emotional sweet short of a son moving out of his parents’ house takes an amusing turn in the following ad by adam&eveDDB.
Promoting Hertz’s vehicle rental service that does its job so well that “you can take everything”, individuals can also have a little fun with the commercial.
Adam&eveDDB’s creative director Steve Wioland said, “There are a few things missing [from the house] that you may not notice on the first viewing.”
He also spoke to Adweek of the concept, “Yes it is a departure—deliberately so. We had a limited budget, so we had to do something to cut through. The team came up with a lovely insight: Stealing from parents is something many students are guilty of. We thought it was really funny.”
Check out the ad below:
[via Adweek, images via Hertz UK]