15 April 2015

UNICEF’s Latest Ad Features The ‘Grim Reaper’ Singing Happily About Death

[Click here to view the video in this article]

According to UNICEF, 1,000 children die of waterborne diseases every day. To highlight this plight, it created the following video, which features a surprisingly happy ‘Grim Reaper’.

Inspired by the musical The Sound of Music, the Grim Reaper dances on hilltops and sings about how he enjoys “cholera, e coli and leptospirosis” as well as “other deadly diseases that children die of”.

The video ends with a message inviting viewers to help save children’s lives.

Check out the ad below:

[via Ads of the World]