Designed by Seoul-based ad agency Black Pearl Creative for ‘Myung Dong Opticians’, a tiny optician in Jeju, South Korea, the ‘Self-optometry Business Card’ solves two important constraints the advertiser had.
Firstly, the agency had to work with a limited budget.
Secondly, the target audience of males and females between 50-70 years old do not acknowledge their poor vision and are accustomed to it.
Their innovative solution was to create business card that doubled as optometry tests.
The campaign was a success, with majority of clients recognizing the ‘Myung Dong Opticians’ brand and 90% of the residents visiting the optician within the month.
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[via Ads Of The World]