30 June 2013

Apple's New Long Copy Ads Goes Back To The Heart Of Its Design Philosophy

[Click here to view the video in this article]

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Software giant Apple has released a design manifesto with the help of advertising agency TBWA\Media Arts Lab, USA.

Apple’s gorgeous long copy ads brings you back to the heart of Apple’s design philosophy.

There are a total of four print versions, and one in video format. The copy reads:

“This is it.

This is what matters.

The experience of a product.

How it makes someone feel.

When you start by imagining

What that might be like,

You step back.

You think.

Who will this help?

Will it make life better?

Does this deserve to exist?

If you are busy making everything,

How can you perfect anything?

We don't believe in coincidence.

Or dumb luck.

There are thousands "no's"

For every "yes."

We spend a lot of time

On a few great things.

Untile every idea we touch

Enhances each life it touches.

We're engineers and artists.

Craftmen and inventors.

We sign our work.

You may rarely look at it.

But you'll always feel it.

This is our signature.

And it means everything.

Designed by Apple in California”

View it below:

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[via Ads of the World]