30 June 2013

Infographic: Most Desirable Brands In The US, 2013

When it comes to branding, being 'desirable' is pretty much the aim of trade.

The following infographic summaries some of the top (and not-so-top) brands of 2013, in the US.

There are some expected 'top brands' like Amazon and IKEA, but also some 'underdog' brands to note, like Reese's and Pinterest.

What do you think about the ranking of brand 'desirability'?

Click to view entire infographic

Click to view entire infographic

[via Visual.ly, images via Brand-desire.com]