29 June 2013

Volkswagen's Brilliant New Copy-Based Ads Reminds You Not To Text And Drive

Advertising agency Ogilvy Cape Town has produced brilliantly clever copy-based ads for Volkswagen, in an initiative that encourages drivers not to drink and drive.

These ads are a cleverly representative of this generation: by using iPhone’s autocorrect function, it brings out the grim reality of how things may turn out if you text and drive.

These new ads are reminiscent of Volkswagen’s classic copy-based ads produced in the 1960s, such as ‘Lemon’ and ‘Think Small’.

[via Ads of the World]