Ad agency Whybin\TBWA have teamed up with ‘Safer Homes In NZ Everyday’ (Shine), a domestic abuse charity in New Zealand, to raise awareness on domestic violence.
Using thermocromic ink that is sensitive to temperature changes, the beer coasters transform to form a bruise on the victim’s image when a cold beer is placed on it.
Beer coasters were chosen for the message as there is evidence of alcohol being a “leading contributor and catalyst of domestic violence”.
What do you think of this clever design?
Click to view full image
Click to view full image
[via I Believe In Advertising]