27 June 2013

Beer Coasters That Transform When Beers Are Placed On It

Ad agency Whybin\TBWA have teamed up with ‘Safer Homes In NZ Everyday’ (Shine), a domestic abuse charity in New Zealand, to raise awareness on domestic violence.

Using thermocromic ink that is sensitive to temperature changes, the beer coasters transform to form a bruise on the victim’s image when a cold beer is placed on it.

Beer coasters were chosen for the message as there is evidence of alcohol being a “leading contributor and catalyst of domestic violence”.

What do you think of this clever design?

Click to view full image

Click to view full image

[via I Believe In Advertising]