29 June 2013

Stationery Store Tells Story Of Great Artists And Their Moleskine Notebooks

Shanghai-based stationery brand Wenfangjushe has collaborated with advertising agency Y&R Beijing in order to promote Moleskine notebooks in China.

The work is titled ‘Every one has a story’, and by using Moleskine notebooks to make intricate paper cut-outs, it is a physical and visual representation of Moleskine’s heritage of art through brand history.

By telling the story of Moleskine notebooks being associated with the greatest artists in the world—Pablo Picasso, Ernest Hemingway and Vincent Van Gogh, the work beautifully links Moleskine as a brand associated with art.

This beautiful piece of work has recently been awarded a Silver Lion in the Design Lion category at the 2013 Cannes Lions Festival.

Click to enlarge

Click to enlarge

[via Cannes Lions]