Every company, including yours, is innovative. This is why Ford’s current cars are rather more sophisticated than its Model T. It’s why you no longer have to hand crank your washing machine. It’s the reason a visit to the dentist is less painful than it was a generation ago. Every business makes changes for the better, such as improving:
Products Product styling Services The way products are manufactured Facilities Marketing techniques Sales methods Delivery methods Hiring Employee health and safetyAnd on and on and on
Compare any business of today—and look at the entire business—with itself a generation or two ago, or with its counterpart. You will inevitably see changes—mostly for the better (or at least intended to have been for the better). This is the result of innovation—not breakthrough innovation. But innovation nonetheless.
And let us be honest here. Many businesses have done very well with their slow, steady pace of innovation—at least until a disruptive innovation comes along and makes their products or way of doing business obsolete. However, if you want to grow your business, if you want the prestige of being a leader in the field or if you are threatened by a disruptive innovation (or simply want to prepare yourself for the eventuality of a disruptive innovation), then you need to boost your company’s innovativeness. Fortunately, there is almost unlimited scope to do so. Here are the first steps you need to take.
Make a Decision
The very first thing