Commissioned to design the graphic identity for Loyal Heights Elementary School’s musical, Willy Wonka Junior, Turnstyle has created a marketing campaign inspired by Roald Dahl’s Charlie and the Chocolate Factory.
This creative campaign consisted of posters that resemble Willy Wonka Candy packaging and golden tickets which allowed admittance to the show, staying true to the nature of the production.
There were even specially designed T-shirts for crew members with a “nutrition table” showing that invention consisted of “93% perspiration, 6% electricity, and 2% butterscotch ripple”.
Using gold and brown, this campaign made the children feel like they were in a real Broadway production.
Scroll down to view this entire creative campaign.
[via The Dieline]