Greeting card company Hallmark recently got a brand identity revamp courtesy of design firm Duffy & Partners.
Working with Hallmark’s in-house design team, Duffy & Partners created a fun, hand-drawn look for its products and packaging just in time for Christmas.
The rebrand was based on Hallmark’s new tagline “Life Is A Special Occasion”, which is aimed at expanding its reputation as a card maker for all occasions, rather than one reserved for special occasions.
Take a look at Hallmark’s new identity below.
[via Digital Arts, images via Duffy & Partners]