Nature Valley recently revamped its logo, dropping the gradients of its original logo for a flat, hand-drawn look.
The granola company kept the same layout with a simple color scheme of green and yellow, with a light orange-brown scribble effect around its name to add texture.
It is the latest company to adopt the flat aesthetic, after Google, Facebook, and Yellow Pages.
View more images of Nature Valley’s new logo below, and check out the top 10 most-talked about logo redesigns of 2013 while you’re at it.
Old (Left), New (Right)
[via Visual News and Under Consideration, images via Under Consideration]