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To promote their television series Game of Thrones and engage fans in the off-season, HBO launched a campaign to let fans do what they’ve probably wanted to do since the first season: roast King Joffrey.
As much as they might want to, fans can’t actually roast Joffrey over a burning flame. What they can do to show their scorn is to attack him with a spew of venomous insults on Twitter or Facebook, using the hashtag #RoastJoffrey.
So far, more than 60,000 roasts and rants have been directed at the ruthless King, including some from the cast, like Maisie Williams who plays Arya, celebrity fans like Eli Roth and Seth Green, and brands like Oreo.
If you’ve ever raised a fist at your television screen while watching Joffrey on the show, head over to the campaign site to add your vicious insult to the roast.
[via Ad Age and HBO]
To promote their television series Game of Thrones and engage fans in the off-season, HBO launched a campaign to let fans do what they’ve probably wanted to do since the first season: roast King Joffrey.
As much as they might want to, fans can’t actually roast Joffrey over a burning flame. What they can do to show their scorn is to attack him with a spew of venomous insults on Twitter or Facebook, using the hashtag #RoastJoffrey.
So far, more than 60,000 roasts and rants have been directed at the ruthless King, including some from the cast, like Maisie Williams who plays Arya, celebrity fans like Eli Roth and Seth Green, and brands like Oreo.
If you’ve ever raised a fist at your television screen while watching Joffrey on the show, head over to the campaign site to add your vicious insult to the roast.
[via Ad Age and HBO]