London design duo Marc&Anna have created a stylish, flexible identity for Number 57, a newly-opened multi-purpose arts space in south-east London that holds workshops, talks, exhibitions, and supper clubs.
The designers rose to the challenge of coming up with an identity that would be malleable enough to fit the venue’s different roles on a tight budget. They designed a simple primary logo based on the venue’s name to which different styles like a brushstroke effect, a torn notebook look, and film graphics could be applied to indicate its use.
According to Marc, “The logo mark is made up from GT Walsheim and a single weight is used for all copy. Aubergine was chosen as the main color, because it’s richer and warmer than black, and compliments a huge number of colors. A supporting palette of rich and bright tones was developed to be used across the various printed and digital media.”
View the duo’s work below.
[via It’s Nice That]