2 December 2013

Nike’s Latest Ad Makes Doing Sports Look Extremely Cool

[Click here to view the video in this article]







Conceived by Wieden + Kennedy Amsterdam, this Nike ad encourages Russians to do sports even when it is freezing outdoors.



For sports fans, this video features famous Russian athletes like ice hockey player Alexander Ovechkin, long jumper Darya Klishina as well as footballer Alexander Kokori.



Shot by Mark Zibert, with the post production by MPC, this slick ad transitions from one sport to another, making it look as though it is fun and cool to exercise even in the winter.



Watch this adrenalin-pumping short below.



































[via Design Collector]