To highlight the horrors of cable television, direct satellite service provider DirecTV and Grey New York gave glamorous models dowdy makeovers for a series of humorous alternate reality print ads.
One ad shows models Chrissy Teigen, Hannah Davis, and Nina Agdal lounging in bikinis by the beach as beautiful DirecTV subscribers.
In the other ads, their cable television versions look decidedly less sexy as a harried housewife in mom jeans, a cat lady, and a lunch lady respectively.
The ads ran in Sports Illustrated’s swimsuit issue.
Check them out below.
[via Fast Company, images by DirecTV]