23 February 2015

Honda’s New Campaign Challenges You To Improve By Testing Your Reading Speed

[Click here to view the video in this article]

To promote its new product range and continue its tradition of innovation, Honda has collaborated with Wieden+Kennedy London for its new ‘Keep Up’ campaign that challenges you to better yourself by reading super fast.

A follow-up to its brilliant ‘The Other Side’ ad, the web video series tests your reading speed by flashing a string of words—about 500 words per minute—in quick succession.

Check out the ads below. Can you ‘Keep Up’ with them?

[via Fast Company, videos via HondaVideo]