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To promote its new product range and continue its tradition of innovation, Honda has collaborated with Wieden+Kennedy London for its new ‘Keep Up’ campaign that challenges you to better yourself by reading super fast.
A follow-up to its brilliant ‘The Other Side’ ad, the web video series tests your reading speed by flashing a string of words—about 500 words per minute—in quick succession.
Check out the ads below. Can you ‘Keep Up’ with them?
[via Fast Company, videos via HondaVideo]
To promote its new product range and continue its tradition of innovation, Honda has collaborated with Wieden+Kennedy London for its new ‘Keep Up’ campaign that challenges you to better yourself by reading super fast.
A follow-up to its brilliant ‘The Other Side’ ad, the web video series tests your reading speed by flashing a string of words—about 500 words per minute—in quick succession.
Check out the ads below. Can you ‘Keep Up’ with them?
[via Fast Company, videos via HondaVideo]