To raise awareness of violence against women, Hungary-based ACG Advertising Agency has come up with a campaign titled ‘#HurtsMeToo’.
The campaign ropes in Hungarian celebrities to don fake tattoos that are almost reminiscent of real bruises.
You can join in the act by purchasing a set of temporary ink designs, taking a selfie with the tattoos and posting it to Facebook and Instagram with the hashtag ‘#HurtsMeToo’.
Proceeds from the fake tattoos package goes to the Safe House of the Hungarian Interchurch Aid, a refuge for victims of violence.
Find out more here.
[via ACG Advertising Agency]