25 March 2015

Fake Tattoos That Look Like Bruises Raise Awareness Of Violence Against Women

To raise awareness of violence against women, Hungary-based ACG Advertising Agency has come up with a campaign titled ‘#HurtsMeToo’.

The campaign ropes in Hungarian celebrities to don fake tattoos that are almost reminiscent of real bruises.

You can join in the act by purchasing a set of temporary ink designs, taking a selfie with the tattoos and posting it to Facebook and Instagram with the hashtag ‘#HurtsMeToo’.

Proceeds from the fake tattoos package goes to the Safe House of the Hungarian Interchurch Aid, a refuge for victims of violence.

Find out more here.

[via ACG Advertising Agency]