22 April 2015

Hewlett-Packard’s New Ultra-Minimalist Logo Is Simply A Green Rectangle

With the official announcement of its split into two separate entities last October, Hewlett-Packard Co has unveiled a new logo for its corporate hardware and services operations, now newly branded as Hewlett-Packard Enterprise.

According to website Brand New, it is “indeed simple and different”.

CEO Meg Whitman explains the bold simplicity of the new logo in a HP blog post, citing that apart from its differentiating aesthetic with its competitors, it defines the ease with which Hewlett-Packard Enterprise would conduct its business in future partnerships, as well as the precision in how it carries out engineering and innovation projects.

Read more about this new branding concept here.

What do you think of this logo—is it refreshing or just too minimalist?

[via Brand New]