[Click here to view the video in this article]
To promote the Toronto Silent Film Festival, agency Red Lion found a way to use Instagram's video function to create a choose-your-own-adventure silent film.
Using clips from seven silent films included in the festival, users can string together their own short film based on the decisions they make. The campaign seeks to use this innovative way to create awareness for the festival, and Instagram is perfect, being a social and visual platform.
The result a unique experience where the chances of someone ending up with the exact same outcome is slim.
Watch the video below to see how it works. You can also find out more from their Instagram account here.
[via Fast Company, screen captures via YouTube]