22 April 2015

Sagmeister & Walsh Gets Robbed In A Cheeky Prank By Creative Studio

Last week, it was reported on Creative Review that New York-based design firm Sagmeister & Walsh had been robbed.

The live webcam feed in the studio showed thieves carting away the word “work”, Danny Ocean-style.

However, the robbery turned out to be an audacious prank by three men from Achos!, a communication and design agency in Barcelona.

The Creative Review article was actually a dummy webpage that links back to the real Creative Review website via its main header.

According to BOOOOOOOM!, the men figured that stealing work from their idol agency would be a good way to get noticed.

Well, it sure worked and we’re glad to hear that Sagmeister & Walsh were all good sports about it.

Find out how Achos! pulled off this prank here.

[via BOOOOOOOM!, images via Creative Review]