[Click here to view the video in this article]
As part of the marketing campaign for their upcoming textile-based collection, Ikea has produced a tongue-in-cheek video that imagines a world without fabric.
With a clever slogan that states “Life is hard without textiles”,—pun obviously intended—the video shows how difficult life would be without the comfort and convenience of soft fabrics.
Inviting you to “imagine a world without textiles, a place where comfortable pillows are replaced with tree stumps, curtains are made of sheet metal, rugs are made of sand, and sofas are made of cactus”, the short clip is a hilarious way of reminding us to not take the textiles we use everyday for granted.
Watch it below:
[via Core 77]
As part of the marketing campaign for their upcoming textile-based collection, Ikea has produced a tongue-in-cheek video that imagines a world without fabric.
With a clever slogan that states “Life is hard without textiles”,—pun obviously intended—the video shows how difficult life would be without the comfort and convenience of soft fabrics.
Inviting you to “imagine a world without textiles, a place where comfortable pillows are replaced with tree stumps, curtains are made of sheet metal, rugs are made of sand, and sofas are made of cactus”, the short clip is a hilarious way of reminding us to not take the textiles we use everyday for granted.
Watch it below:
[via Core 77]