Japanese retailer UNIQLO has partnered seven animated GIF artists for its holiday campaign this year.
Called ‘GIF Box’, the online promotion requires visitors to submit their email addresses to open a mystery “GIF Box”.
Each box contains a festive animation and an online discount coupon.
Users can download or share the cute GIFs they open up via Facebook, Twitter, or embed code.
There are also 100 boxes containing a rare GIF that rewards visitors a $500 discount.
[via GIF Box]