Heineken, working with Wieden + Kennedy, has decided to celebrate Father's Day this year by popularizing some seriously 'da da' #dadjokes.
The best part about this compilation is that everyone can contribute to the ever-growing collection of cheesy, what-in-the-world-dad jokes by typing it out and hashtagging it with #dadjokes to @Heineken_US.
The fun-loving beer company will then 'meme-ify' a select few and will subsequently post your dad joke next to photos of other dads—they may look like strangers, but one look will tell you that they're awesome dads worthy of your equally awesome joke.
All through Sunday, (which is father's day, by the way) a dedicated #dadjokes Tumblr will be updated, as all the best dad jokes get archived there for everyone to view.
We all had or know of a dad, who just wouldn't stop making them cheesy one-liners—here's a few to jolt some back to consciousness as you groan (happily) in front of the screen:
[via Adweek.com, images via Legendarydadjokes / Heineken and Wieden + Kennedy]