Click to view enlarged version
Click to view enlarged version
To help students catch up on some sleep during their breaks, Kit Kat—together with ad agency JWT Brazil—created a notebook with an inflatable cover.
Called the ‘Pillow Book’, students can inflate the cover and transform it into a soft pillow to lie on and take power naps during breaks.
The idea of the Pillow Book came from Kit Kat’s slogan “Have A Break” and was targeted at students, who often have to wake up early and sleep late.
[via JWT]
Click to view enlarged version
To help students catch up on some sleep during their breaks, Kit Kat—together with ad agency JWT Brazil—created a notebook with an inflatable cover.
Called the ‘Pillow Book’, students can inflate the cover and transform it into a soft pillow to lie on and take power naps during breaks.
The idea of the Pillow Book came from Kit Kat’s slogan “Have A Break” and was targeted at students, who often have to wake up early and sleep late.
[via JWT]