[Click here to view the video in this article]
“What do we want people to feel?”
That is the first question Apple asks itself when designing something. Its answer?
“Delight. Surpise. Love. Connection.”
Whether or not you like Apple’s latest design decisions, this beautiful video is an interesting look at the philosophy of a company that places such an important emphasis on design.
Click to watch the video below:
[via YouTube]
“What do we want people to feel?”
That is the first question Apple asks itself when designing something. Its answer?
“Delight. Surpise. Love. Connection.”
Whether or not you like Apple’s latest design decisions, this beautiful video is an interesting look at the philosophy of a company that places such an important emphasis on design.
Click to watch the video below:
[via YouTube]