Bread spread brand Marmite has installed a photo booth at a bus shelter that allows shoppers to directly interact with the Christmas lights above the street.
When commuters take pictures of themselves—to show their love or hate for the brand—using the photo booth located at the bus shelter outside Selfridge’s, the pictures would then be displayed on the large screen on the festive illumination at London’s Oxford Street.
The submission would also be stored in the image gallery—which would be displayed when the photo booth is not being used.
For those who can’t get to Oxford street, Marmite also has a Facebook app that lets you upload a picture or take a photo using your webcam—for it to be displayed as part of the Christmas lights.
[via Marmite]