Publishing and financial information provider, best known for its publication The Wall Street Journal—and subsidiary of News Corp since 2007—Dow Jones & Company, has introduced a new logo in April.
Designed by New York-based graphic design studio Studio Newwork, the updated, cleaner identity of the company is featured in a sans serif typeface, and comprises of an integrated ‘swoosh’ in “ONE” of “JONES”.
The integrated swoosh highlights “ONE” and “refers to the fact Dow Jones is the number one publisher in the world,” Studio Newwork told Underconsideration.
“The logo colors are black with energetic blue, which are very robust in order to convey the vitality and energy of editors, journalist and all workers of Dow Jones.”
What do you think of Dow Jones’ new look—elegant and corporate-like?
[via Underconsideration]