Nike Turns A New York City Street Corner Into A Giant Interactive Shoebox

Following in Adidas’ footsteps, Nike recently unveiled a giant interactive shoebox in New York City.



Located at the corner of 348 Bowery and Great Jones Street, it was created for the NBA All-Star Weekend.



It was modeled after the brand’s new ‘SNKRS’ app, which allows fans to customize and buy shoes with their smartphones.



View more pictures of the pop-up below.

The city that never sleeps won't sleep on this. Welcome to the Nike SNKRS Station, an interactive Nike SNKRS App experience hosted by @nikenyc. Learn more at nike.com/SNKRS

A video posted by nike (@nike) on Feb 11, 2015 at 7:23pm PST

Video via nike

Fresh kicks. Fresh spots. RSVP now for 2.14 & 2.15 at #zoomcity SNKRS Station: http://t.co/rBO6XEJBvz http://ift.tt/1LbEzCA

— Nike NYC (@NikeNYC) February 13, 2015

Image via Nike NYC





[via PSFK and For The Win, video via Instagram, images via Nike News and Twitter]