Premium bottled water brand Evian has unveiled its new redesigned bottle—the first after almost 14 years.
The redesign was effected to create a 'new connection' with US premium water customers, as it looks more streamlined with its smaller logo design.
The president of Danone Waters North America, Eric O'Toole, commented that the new bottle evokes Evian's "honest and natural personality." He also added that he hoped the redesign would make Evian something that consumers would be "proud to once again call" their "favorite water."
What do you think about Evian's new design?
[via Thedieline.com, images via Evian]