Sherlock Holmes
Do you have a favorite book that you’re so comfortable with and understand so well that it almost feels like a good friend?
That is the idea behind this new series of advertisements, designed by creative agency ACW Grey, Tel Aviv.
Designed for Steimatzky, the largest and oldest, chain of bookstores in Israel, the ads feature famous literary characters like Sherlock Holmes, Gandalf and Don Quixote accompanying the reader as he reads to sleep.
The tagline appropriately reads, “The right book will always keep you company”.
Gandalf
Stalin
Don Quixote
Pippi Lonstocking
The Monk Who Sold His Ferrari
[via I Believe In Advertising]
Do you have a favorite book that you’re so comfortable with and understand so well that it almost feels like a good friend?
That is the idea behind this new series of advertisements, designed by creative agency ACW Grey, Tel Aviv.
Designed for Steimatzky, the largest and oldest, chain of bookstores in Israel, the ads feature famous literary characters like Sherlock Holmes, Gandalf and Don Quixote accompanying the reader as he reads to sleep.
The tagline appropriately reads, “The right book will always keep you company”.
Gandalf
Stalin
Don Quixote
Pippi Lonstocking
The Monk Who Sold His Ferrari
[via I Believe In Advertising]