17 March 2014

Channel YouTube Nation Interviews The People Behind Viral ‘First Kiss’ Video

[Click here to view the video in this article]







We have previously featured the viral video of 20 strangers kissing for the first time. This sensation has spawned several parodies, including one featuring adorable puppies.



It turns out that this video was actually a spot for the clothing company Wren, and the channel YouTube Nation has taken a sneak peek behind the scenes by interviewing the actors who participated in the video. They also snagged a few minutes of face time with Founder and Creative Director of Wren, Melissa Coker, the brain behind this spot.



We are treated to juicy tidbits as the actors tell us what went on before the cameras rolled, and how they felt during the kiss. The three interviewees also explained why the video went viral.



Coker also went on to state that the company likes to do spots that are more “editorial” or “film-like” as they are creative ways of telling the brand’s story.



Watch the added commentary below—why do you think this video went viral?





























Melissa Coker, Founder of Wren.



[via Golem 13]