In a move to meet demands of accelerated growth, IMGembed today announced the launch of its new website.
Having launched its beta version one year ago at SXSW, the image tracking-and-monetization service has achieved rapid adoption within the photo and blogging communities — from photo-enthusiasts, professional photographers and image libraries, to personal bloggers and large publishers.
Its brand identity is also refreshed to give a functional aesthetic boost to the millions of images uploaded to its platform.
The most distinctive change is the transition from the original square ‘IMG’ mark to a circular one. The circle, tested to be less visually intrusive across a variety of compositions, improves the watermark which IMGembed aims to establish as the "mark of recognition for ethical image use".
Different variations of the watermark are also applied on the images based on intelligent image analysis, delivering the ideal level of contrast.
Appearance of embeds is also sharpened with a modern, versatile design to suit diverse styles of web publishing, while providing prominent attribution to the image owners.
Aside from a fully responsive user interface that resizes seamlessly from desktops to mobile devices, the search experience has also been re-architected for efficiency, accuracy and display. The new thumbnail display grid showcases images of various aspect ratios in full without cropping.
Another innovative feature is the fallback option that lets bloggers and publishers preset keywords to continue serving closest-match alternatives for free-use images disabled by owners.
Images are now also available in larger dimensions –– up to 2000 pixels in width for premium CPM use, and 900px for free use.