31 March 2014

Air France’s Stylish Campaign Features Destinations As Glamorous Fashion Ads

Air France is set to unveil its stylish and vibrant new campaign on 2 April in the form of glamorous fashion ads.

Created by BETC Paris and shot by Argentinian photography duo Sofia and Mauro, the campaign features 12 ads that illustrate the airline’s services such as the Boeing A380 jumbo jet, its new La Première and Business cabins and in-flight meals, as well as the destinations served by the airline including New York, Tokyo, Brazil, and of course Paris.

Oozing with trademark French joie de vivre, the lush and striking ads tantalize with visuals of comely models, delectable desserts, relaxed opulence and stunning scenery, all championing the perks of flying with Air France. They are accompanied by a new slogan “Air France, France is in the air” that exemplifies France’s openness and international outlook.

The ads will run on print, online, radio and social media platforms in France, Germany, Brazil, Canada, China, Spain, the US, Italy, Japan, Russia, Senegal and Switzerland.

Take a peek at some of the ads below. Weren’t it be wonderful if all airline ads had this much personality and style?

[via LBBOnline and Creative Review, images via Creative Review]