Design student Nicole Pannuzzo’s project features an innovative redesign of Colgate’s toothpaste packaging by imagining it as a collapsible tube.
The origami-like packaging means that instead of squeezing the bottom of the tube, users press down on the folded sides to get the toothpaste out. The tube becomes smaller as the amount of toothpaste decreases.
Pannuzzo has also given the Colgate logo a makeover, turning it into a triangulated ‘C’ derived from combining the brand’s ribbon design, a tooth and a diamond.
Check out more pictures of the redesigned Colgate tube below and view the project here. What do you think of her design?
[via Packaging of the World, images by Collin Hughes via Nicole Pannuzzo]