German, Hamburg-based advertising agency Kolle Rebbe has come up with a series of funny print advertisement for fitness center Kingdom of Sports entitled ‘Fat Can’t Hide’.
The ads feature three obese men who have a fanny pack, a sack of cement and a lifesaver float painted over their midsections in hilariously unsuccessful attempts to hide their fats.
The message is simple, “work it out, work it off” at the Kingdom of Sports.
[via Gute Werbung]