Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.
These bicycle handlebars are depicted as hunting trophies, alluding to how cyclists are being “hunted” on the road.
These posters are also accompanied with the tagline, “Every day, more and more cyclists are being killed in Brazilian streets and roads. Let’s respect the cyclists. Let’s stop hunting”, persuading motorists to show respect for cyclists on the road.
What do you think—are these posters effective?
[via Gute Werbung]