10 April 2015

Fascinating Stories Behind The Brand Slogans Of Apple, Other Popular Companies

We have recently wrote about the history behind Nike’s popular “Just do it” slogan, which was actually based on a criminal’s last words.

Highsnobiety has rounded up 10 iconic brand slogans by well-known companies like Apple and BMW, revealing the fascinating stories and ideas behind each tagline.

Noteworthy examples include California Milk Processor Board’s famous “Got Milk” tagline, which was inspired by a scribble made during a meeting, and Apple’s “Think Different” ad campaign, which was almost turned down by Steve Jobs himself.

Hop over here to read the full post—are you surprised by the stories behind these featured slogans?

[via Highsnobiety]