9 April 2015

Funny Adobe Ads Highlight The Frustration Of Dealing With Tedious Paperwork

To promote its new ‘Document Cloud’ service, Adobe has rolled out a humorous online and print campaign urging viewers to ditch out-dated document processes for its digital ones.

Meant to convey the frustration of dealing with tedious paperwork, the ads feature anonymous employees holding up documents displaying funny, pun-filled messages like “This Is Bull Sheet”, and “Initial This!!”.

The campaign was conceived by Goodby Silverstein & Partners San Francisco.

Check out the ads below.

[via Campaign US]