15 April 2015

The Playful New Branding Identity Of YouTube Kids

[Click here to view the video in this article]

Following up on our feature of the launch of YouTube Kids earlier this year—the result of a collaboration between YouTube and Hello Monday—we came across new images of the aesthetics and functions of this exciting new platform that aims to put parents a little more at ease.

The interface of YouTube Kids is friendly and simplified. With its opening video largely filled with brightly-colored animations of cat skydivers and cute faces in moons, complete with a mash-up of shapes and appealing visuals that will entertain children as well as allow easy navigation through all the features and content the site has to offer, it strives to uphold its ethos in providing family-focused content and extensive parental controls.

Parents, guardians and babysitters can watch the short animation below, learn more about the new platform here and download the app.

[via Hello Monday]