28 February 2014

A Chanel Ad Poster Cleverly Transformed Into A Unique Pleated Bag

EnjoyTwice is an innovative, eco-friendly company that works to turn waste material into functional products.

After producing a series of quirky light fixtures out of cardboard drinks packaging and advertising posters, they have most recently transformed a print ad by famed fashion house Chanel into a clever reusable paper bag.

Using “advanced folding techniques”, the rectangular, flat package unfolds into an elegant pleated carrier with cut-out handle.

View more images of this bag that is designed to “help the environment instead of harm it”—would you tote it around town?

[via EnjoyTwice]