26 February 2014

‘Hair-Raising’ Interactive Subway Ad That Responds To Arriving Trains

[Click here to view the video in this article]

To promote a new line of hair products, Swedish pharmacy chain Apotek installed an interactive subway ad in Stockholm that responds to arriving trains.

The ad was equipped with ultrasonic sensors that were able to monitor a train’s arrival.

As a train pulled up to the station, the model on the screen had her long, lush hair tussled by the ‘wind’ of the moving train.

Check out the video below to see this clever ad in action:

[via The Atlantic Cities]