28 February 2014

Interactive Posters That Let Commuters Lend And Borrow Loose Change

[Click here to view the video in this article]

The Portuguese agency Mark + has come up with a clever initiative to help people who often do not have change to pay for their bus fares.

Called the “Payback Collective”, the agency pasted interactive posters that let passers-by slot their loose change into the poster. Those who do not have enough change for their bus tickets can take the coins—as long as they remember to pay it forward.

Isn’t this a great idea?

Watch how these posters have benefitted the public below.

[via Comunicadores]