25 February 2014

Virgin Atlantic’s In-Flight Safety Video Pays Tribute To Different Movie Genre

[Click here to view the video in this article]

We have featured some very entertaining in-flight safety videos previously. This time around, the latest one for Virgin Atlantic pays tribute to different movie genres.

Created by Art & Graft, the short film makes in-flight safety videos as interesting as possible, alluding to different movies in pop culture while explaining safety tips—the James Bond movies, old westerns, and the Yellow Submarine film that starred The Beatles are some examples.

“Just as the Virgin passengers are about to set off we wanted to take them on a little journey of our very own. Mirroring the usual apathy toward safety messages we created a surprising and playful series of genre-based film scenes to convey all the necessary information,” said creative director Mike Moloney.

The film is made using both traditional animation and 3D techniques, transitioning from one world to another seamlessly. The voice-over also changes according to mood and atmosphere.

Watch the video below, or have a look at some behind-the-scenes storyboarding.

[via It’s Nice That]