26 February 2014

Thought-Provoking Ad Shows Striking Footages Of A Live Birth

[Click here to view the video in this article]

Disclaimer: The following advertisement features a real birth scene which viewers might find distressing.

London-based ad agency adam&eveDDB has come up with a striking ad for international children’s rights organization Save The Children that features a live birth.

The spot features an African woman giving birth to a baby that seems to be stillborn. But with the loving and professional care of midwives, the baby starts to show signs of life.

It is part of the organization’s ‘No Child Born To Die’ campaign with the message that “Basic training for midwives can help end first day deaths.”

Click to watch the video below:

[via Creativity Online]